ABOUT
US

We don’t bet.
We measure.

With 27 years of in-the-field experience, we combine access to the main genuine and aftermarket catalogs with a rigorous technical analysis, which prevents misleading comparisons and costly decisions.

We are not a generic consulting firm. Nor do we outsource data collection. Every piece of information delivered is gathered by specialists, validated with technical criteria, and translated into actionable intelligence, not just spreadsheets.

We live and breathe the aftermarket. We have a deep understanding of the parts, services, and behaviors that drive this sector.
Born in Brazil, with local intelligence and international standards. While others interpret the market based on guesswork or ready-made models, we reveal the truth with precision, depth, and a focus on decision-making.

OUR
SOLUTIONS

More than prices.
Decisions based on real data..

Price Research

We are a national benchmark in automotive pricing.
Comparing parts is a science, and we master it.

  • In-person data collection in the field
  • Telephone surveys with retail, wholesale, and services
  • Web scraping of marketplaces and specialized websites
  • Real comparisons (apple-to-apple), with technical validation
  • Desk research with genuine and aftermarket catalogs

We understand how your market thinks, chooses, and acts.
And we turn that into a competitive advantage.

  • After-sales (or aftermarket) satisfaction
  • Brand perception and awareness
  • Repurchase intention
  • Consumption habits and choice criteria
  • Concept testing and product acceptance
  • Parts replacement frequency and market share estimates

If it’s strategic, we research it.
And we deliver it with method, depth, and a focus on action.

  • Competitive benchmarking
  • POS audits
  • Customized studies by segment or region
  • Customer experience analysis
  • Methodologies designed on demand

From benchmarking to POS audits – everything with method, depth, and a focus on action.

HOW WE
DELIVER

Interactive Power BI

Dashboards with filters, drill-downs, and segmentations by channel, region, and category.

Structured Excel

Spreadsheets featuring formulas, filters, visualizations, and code-driven data validation.

Executive PDF

A visual summary featuring insights, tables, and commentary from the technical team.

PPT Presentation

Perfect for meetings with the sales team, executive management, or the board of directors.

Resultado em outros idiomas:

Our deliverables are also available in English or Spanish.

Not generic data.
Not a distant consultancy.

While many promise excellence with methodologies copied from abroad, standardized deliverables, and outsourced collection, AutoTrendz was born where the decision happens: in the workshops, with distributors, with those who live the market. Comparing parts is a science, and we master it.

 

Characteristic Other Companies Autotrendz
📉 Data Sourcing Generic data collection In-person, phone, and intelligent web scraping
🔍 Data Quality Generic and biased Genuine and aftermarket data collection
📈 Type of Comparison Superficial & non-technical Apple to apple: real comparison
📍 Market Intelligence Disconnected from local reality Local intelligence / Field experience
🧠 Data Application Static reports Dynamic Dashboards and Actionable Insights
🔄 Customized Solutions Low: Off-the-Shelf Products High: Bespoke Projects
🤝 Client Partnership Transactional Sale Strategic Partnership

WHO IS
AUTOTRENDZ FOR

For those who need decisions based
on real data, not assumptions.

AGRICULTURAL AND CONSTRUCTION MACHINERY

We apply the same research rigor to the off-road sector, understanding the purchase journey.

AUTOMOTIVE ASSEMBLERS

We understand the parts market, support pricing decisions, and strengthen commercial strategy. We analyze competitive behavior, compare prices with precision, and generate practical intelligence for marketing, direct and indirect sales channels.

STRATEGIC INTELLIGENCE DEPARTMENTS

If you work with data, you know: without context and technical knowledge, numbers are just numbers. We provide clear and assertive reports for decision-making.

MANUFACTURERS OF COMPONENTS, PARTS, TIRES, AND LUBRICANTS

Our analyses help manufacturers position their products, understand the consumer journey, and map opportunities. From the repairer’s behavior to the needs of the end consumer.

AFTER-SALES, ENGINEERING, AND TECHNICAL MARKETING

We deliver data that facilitates everything from defining pricing policies to technical comparisons. Your client knows what is best. We prove it with data.

WHO TRUSTS
AUTOTRENDZ

Automobiles

Trucks

Agricultural

Manufacturers

Motorcycles

Distributors and Retailers

We don’t deliver guesswork, ready-made charts, or generic research.

Every project starts in the field, undergoes technical validation, and is transformed into an applicable report with clarity, precision, and strategy.

Our clients know that the AutoTrendz deliverable resolves, explains, and directs.

TESTIMONIALS
FROM CLIENTS

THOSE WHO DECIDE WITH AUTOTRENDZ, RECOMMEND IT.
See what our clients and partners are saying:

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The most expensive decisions for your business cannot depend on guesswork.
DO AS THE INDUSTRY LEADERS DO:
RESEARCH WITH THOSE WHO LIVE THE MARKET.